London-based social & marketing studio

We handle your
marketing.

So you can focus on running your business. We blend human creativity with AI systems to build marketing that actually works.

The NOVA22 founders working together at a desk in front of the NOVA22 logo
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02The problem

Running a business is already hard enough. Marketing shouldn't feel like another full-time job.

Consistency wins

Brands grow when they show up every day — not in unpredictable bursts whenever there is spare time.

Content compounds

Every post, reel and campaign should build on the last. Random content resets your momentum.

Systems scale

One-off ideas do not scale. Repeatable systems turn marketing into a growth engine you can rely on.

03Founders

NOVA22 started with one question.

Why do so many great businesses struggle to communicate what makes them different?

Daniela González, co-founder of NOVA22 Studio

Daniela González

Strategy & Storytelling

Laura Lopez Cardona, co-founder of NOVA22 Studio

Laura Lopez Cardona

Systems & Execution

NOVA22 was founded by two creatives who believe great marketing isn't about posting more content it's about building brands people remember. We started NOVA22 because we kept seeing the same problem: incredible businesses that couldn't communicate what made them different.

  • Strategy that gives every decision a purpose.
  • Creativity that makes brands memorable.
  • AI systems that remove repetitive work without replacing human thinking.
04What makes us different

Most agencies deliver content. We build the machine behind it.

Most agencies

  • Deliver content
  • Post randomly and hope
  • React to trends
  • Hand over a folder of files

NOVA22 Studio

  • Build marketing systems
  • Create repeatable growth
  • Engineer a strategy
  • Become your marketing department
05Services

Everything your brand needs, built like a product.

Social Media Management

Always-on presence across every platform that matters.

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Marketing Strategy

A clear, data-backed plan that turns goals into growth.

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Content Creation

Scroll-stopping content designed to convert, not just look good.

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AI Automation

Systems that remove repetitive work and scale your output.

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Photography

Editorial-grade imagery that gives your brand a signature look.

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Reels

Short-form video engineered for reach and retention.

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Content Calendars

Every post planned, so nothing is ever left to chance.

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Creative Direction

A cohesive visual world that makes you instantly recognisable.

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06How we work

A calm, repeatable path from idea to growth.

  1. STEP 01

    Discover

    We learn your business, audience and goals inside out before touching a single post.

  2. STEP 02

    Strategy

    We design the plan — channels, messaging and cadence mapped to measurable outcomes.

  3. STEP 03

    Create

    Our team produces content that looks premium and speaks directly to your market.

  4. STEP 04

    Automate

    AI systems handle the repetitive work so publishing and reporting run themselves.

  5. STEP 05

    Grow

    We measure, learn and optimise — compounding results month after month.

07Why AI

AI doesn't replace creativity. It removes the busywork around it.

Humans stay at the heart of everything we make. AI simply gives our team more time to do the work that only humans can.

Humans

  • Create the strategy
  • Tell the stories
  • Build the relationships

AI systems

  • Removes repetitive work
  • Scales your output
  • Moves us faster
Iridescent sphere representing NOVA22's blend of human creativity and AI systems
08Our process

One continuous loop of content, insight and improvement.

01Research
02Strategy
03Content Creation
04Approval
05Scheduling
06Analytics
07Optimisation
09Case studies

Real brands, real systems, real momentum.

4Bellu brand campaign photography

Beauty · DTC

4Bellu

Problem
A beautiful product with an inconsistent feed and no content system.
Strategy
Editorial visual identity, a monthly content engine and a launch calendar.
Execution
Studio photography, reels and a fully automated publishing pipeline.
Results
Consistent daily presence and a defined, ownable brand look.

Lesson learned

Consistency, not volume, is what builds a recognisable brand.

JULA ACTIVE brand campaign photography

Wellness

JULA ACTIVE

Problem
Great coaching, but marketing that lived and died on free time.
Strategy
A full content system so marketing runs without the founder.
Execution
Short-form video framework, calendars and automated reporting.
Results
Marketing that continues whether the founder posts or not.

Lesson learned

Systems free founders to run the actual business.

10By the numbers

Marketing that moves the metrics that matter.

0+

Hours saved with automation

0+

Pieces of content created

0%

Client retention rate

0x

Average growth achieved

11Testimonials

Placeholder quote. NOVA22 became our marketing department overnight — we finally stopped worrying about content and focused on the business.

12FAQ

Questions, answered.

We start with a discovery call to understand your business, goals and audience, then build a strategy and content plan before anything goes live.

We can — but we work best as your full external marketing department, handling strategy, content, publishing and reporting as one system.

No. We keep things flexible. Our work is designed to prove its value month to month rather than lock you in.

Yes. For content days, launches and shoots we travel to wherever your brand needs us to be.

Absolutely. We are London-based but work with brands remotely across the UK and beyond.

As much as you need. Most clients have a regular check-in plus an always-open channel for quick decisions.

Yes. We can build on your current assets, refresh them and slot them into a consistent, repeatable system.

We work across beauty, hospitality, wellness, retail and more — any brand that wants to grow with consistent, creative marketing.

AI handles the repetitive work — scheduling, drafting, reporting — so our team can focus on strategy, storytelling and relationships.

You can pause or scale back with notice. The systems we build stay yours, so momentum is easy to pick back up.

Let's handle your marketing.

Book a free discovery call and we'll show you exactly how we can grow your brand.

Or email us directly at info@nova22agency.com