London-based social & marketing studio

We handle your
marketing.

So you can focus on running your business. We blend human creativity with AI systems to build marketing that actually works.

The NOVA22 founders working together at a desk in front of the NOVA22 logo
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02The problem

Running a business is already hard enough. Marketing shouldn't feel like another full-time job.

Consistency wins

Brands grow when they show up every day — not in unpredictable bursts whenever there is spare time.

Content compounds

Every post, reel and campaign should build on the last. Random content resets your momentum.

Systems scale

One-off ideas do not scale. Repeatable systems turn marketing into a growth engine you can rely on.

03Founders

NOVA22 started with one question.

Why do so many great businesses struggle to communicate what makes them different?

Daniela González, co-founder of NOVA22 Studio

Daniela González

Strategy & Storytelling

Laura Lopez Cardona, co-founder of NOVA22 Studio

Laura Lopez Cardona

Systems & Execution

NOVA22 was founded by two creatives who believe great marketing isn't about posting more content it's about building brands people remember. We started NOVA22 because we kept seeing the same problem: incredible businesses that couldn't communicate what made them different.

  • Strategy that gives every decision a purpose.
  • Creativity that makes brands memorable.
  • AI systems that remove repetitive work without replacing human thinking.
04What makes us different

Most agencies deliver content. We build the machine behind it.

Most agencies

  • Deliver content
  • Post randomly and hope
  • React to trends
  • Hand over a folder of files

NOVA22 Studio

  • Build marketing systems
  • Create repeatable growth
  • Engineer a strategy
  • Become your marketing department
05What we do

One partner.
Every growth system.

We combine strategy, content, AI and performance marketing into one seamless system that helps businesses grow consistently.

Social Media Management

Stay visible without thinking about it.

We plan, schedule, publish and manage your social media so your brand stays active while you focus on your business.

Includes

  • Content calendar
  • Caption writing
  • Scheduling
  • Community management
  • Monthly reporting

Content Creation

Content that actually represents your brand.

Professional photography and short-form video designed to make your business look premium.

Includes

  • Brand shoots
  • Photography
  • Reels & TikToks
  • Video editing
  • Creative direction

Marketing Strategy

No more guessing what to post.

Every piece of content should support a bigger business objective.

Includes

  • Brand positioning
  • Marketing roadmap
  • Competitor research
  • Growth strategy
  • Campaign planning
  • Content strategy

AI Automation

Marketing that works while you sleep.

We integrate AI into your business to automate repetitive tasks and improve efficiency.

Includes

  • AI assistants
  • Workflow automation
  • Lead generation systems
  • CRM automation
  • Email automation
  • AI implementation

Paid Advertising

Scale when you're ready.

Once your foundations are built, we help accelerate growth with performance marketing.

Includes

  • Meta Ads
  • Google Ads
  • Campaign optimisation
  • Conversion tracking
  • Analytics
  • Landing pages

Choose the right level of support.

Whether you're just getting started or ready to scale, we build a marketing system that fits your business.

Starter

For businesses building their online presence.

  • Social Media Management
  • Monthly Content
  • Strategy Session
Book a discovery call
Most Popular

Growth

Our complete marketing partner.

  • Social Media Management
  • Content Creation
  • Marketing Strategy
  • AI Automation
  • Monthly Reporting
Let's grow

Scale

Everything in Growth plus:

  • Meta Ads
  • Google Ads
  • Advanced AI Systems
  • Quarterly Strategy Sessions
Talk to us

Compare what's included.

FeatureStarterGrowthScale
Social Media Management
Content Creation
Marketing Strategy
AI Automation
Meta Ads
Google Ads
Monthly Reporting
Priority Support
Discovery Calls
06How we work

A calm, repeatable path from idea to growth.

  1. STEP 01

    Discover

    We learn your business, audience and goals inside out before touching a single post.

  2. STEP 02

    Strategy

    We design the plan — channels, messaging and cadence mapped to measurable outcomes.

  3. STEP 03

    Create

    Our team produces content that looks premium and speaks directly to your market.

  4. STEP 04

    Automate

    AI systems handle the repetitive work so publishing and reporting run themselves.

  5. STEP 05

    Grow

    We measure, learn and optimise — compounding results month after month.

07Why AI

AI doesn't replace creativity. It removes the busywork around it.

Humans stay at the heart of everything we make. AI simply gives our team more time to do the work that only humans can.

Humans

  • Create the strategy
  • Tell the stories
  • Build the relationships

AI systems

  • Removes repetitive work
  • Scales your output
  • Moves us faster
Iridescent sphere representing NOVA22's blend of human creativity and AI systems
08Our process

One continuous loop of content, insight and improvement.

01Research
02Strategy
03Content Creation
04Approval
05Scheduling
06Analytics
07Optimisation
09Case studies

Real brands, real systems, real momentum.

4Bellu brand campaign photography

Beauty · DTC

4Bellu

Problem
A beautiful product with an inconsistent feed and no content system.
Strategy
Editorial visual identity, a monthly content engine and a launch calendar.
Execution
Studio photography, reels and a fully automated publishing pipeline.
Results
Consistent daily presence and a defined, ownable brand look.

Lesson learned

Consistency, not volume, is what builds a recognisable brand.

JULA ACTIVE brand campaign photography

Wellness

JULA ACTIVE

Problem
Great coaching, but marketing that lived and died on free time.
Strategy
A full content system so marketing runs without the founder.
Execution
Short-form video framework, calendars and automated reporting.
Results
Marketing that continues whether the founder posts or not.

Lesson learned

Systems free founders to run the actual business.

10UGC we've created

Real content, made for real brands.

A selection of the user-generated content we've produced — scroll-stopping, native to social, and built to convert.

Spa Bela

Cactus skincare · UGC reel

Hotel Baja Club

Hospitality · UGC reel

Pilates & Prosecco

Fitness & lifestyle · UGC reel

Bubble Tea

Food & beverage · UGC reel

10By the numbers

Marketing that moves the metrics that matter.

0+

Hours saved with automation

0+

Pieces of content created

0%

Client retention rate

0x

Average growth achieved

11Testimonials

“NOVA22 became our marketing department overnight — we finally stopped worrying about content and focused on the business.”

12FAQ

Questions, answered.

We start with a discovery call to understand your business, goals and audience, then build a strategy and content plan before anything goes live.

We can — but we work best as your full external marketing department, handling strategy, content, publishing and reporting as one system.

No. We keep things flexible. Our work is designed to prove its value month to month rather than lock you in.

Yes. For content days, launches and shoots we travel to wherever your brand needs us to be.

Absolutely. We are London-based but work with brands remotely across the UK and beyond.

As much as you need. Most clients have a regular check-in plus an always-open channel for quick decisions.

Yes. We can build on your current assets, refresh them and slot them into a consistent, repeatable system.

We work across beauty, hospitality, wellness, retail and more — any brand that wants to grow with consistent, creative marketing.

AI handles the repetitive work — scheduling, drafting, reporting — so our team can focus on strategy, storytelling and relationships.

You can pause or scale back with notice. The systems we build stay yours, so momentum is easy to pick back up.

Let's handle your marketing.

Book a free discovery call and we'll show you exactly how we can grow your brand.